SENIOR BRAND LEADER · BRAND STRATEGY, NARRATIVE & CREATIVE SYSTEMS
Creating clarity from complexity through brand, design, and narrative.
I lead brand, narrative, and creative for technology companies, shaping brand strategy, PR and comms, content, visual identity, design systems, and partnering with product, marketing, and engineering to translate complex ideas into cohesive brands and stories. Currently leading brand marketing at AppDirect.
Selected Work
6 case studies
AppDirect · Experiential
Thrive — Flagship Global Conference
A system-driven approach to experiential design, connecting narrative, identity, and environment into a cohesive, scalable event platform.
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Devs.ai · Product Branding & Campaign
Devs.ai — Build it. Launch it. Sell it.
Product brand and launch campaign for Devs.ai, an AppDirect company — translating an AI app-building platform into a bold, human, and buildable brand identity.
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AppDirect · Brand Transformation
Corporate Rebrand
A comprehensive brand transformation reflecting the company's evolution after multiple acquisitions — built to flex with ongoing growth and M&A activity.
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AppDirect · Design Systems
Brand Systems Design
Scalable, flexible brand design systems that ensure consistent expression across every touchpoint — while empowering teams to create at speed.
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AppDirect · Executive Storytelling
Presentation Design
High-impact storytelling systems for keynote stages, boardroom pitches, and high-stakes investor decks.
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Illumio · Events & Campaigns
Global Events
Creative and content direction for all Illumio events — global booth design, promotional content, .COM assets, collateral, OOH and digital ads.
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A multidisciplinary artist and brand leader who thrives at the intersection of ideas, craft, and human connection. Known for a calm, disarming presence and a knack for turning messy challenges into cohesive stories.